MBA level on Information and Knowledge Management

Following are my assignment question for MBA level on Information and Knowledge Management:

 Assignment                                                                                                                           

It is generally agreed among scholars and practitioners that most of the knowledge that

resides within organisations is tacit in nature. Tacit knowledge refers to that knowledge

that cannot be articulated and stored independently and normally remains part of the

individual’s cognitive thought. This knowledge remains an important factor for achieving

competitive advantage in today’s knowledge based economies. Thus, it is vital for

organisations to ensure such knowledge is captured and managed effectively and this can

be achieved through effective knowledge sharing practices. Knowledge sharing is noted

as one of the most important knowledge management activities. However, there remain

many barriers to knowledge sharing as people are reluctant to share knowledge.

As the newly appointed Knowledge Management (KM) director, your company has given

you the task of turning the firm into a knowledge based organisation. You were given the

task to look into the following:

1. To identify the barriers to knowledge sharing in the firm.

2. To develop a knowledge sharing framework.

3. To suggest effective knowledge sharing practices for the firm.

You are required to write a report to the management addressing the issues above. The

report should be about 3500 words.

 

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Hi Justin,

Thanks.I can read it. Give me some time read thru 1st. If there have any changes I will let you know.

Enclosed herewith another assisgnment . Delivery date is 11/10/2011 . Kindly send a quotation.

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MBA Client 5: Logistic & Supply Chain Management Assignment

ASSIGNMENT
Due Date: September 25, 2011
By 12.00 midnight (Singapore & Malaysia time)
The current business environment is giving opportunities to progressive Logistics and
Supply Chain Managers to utilize it for greater profitability (such as the earth quake and
tsunami in Japan). For this to happen, the supply chain manager must focus his attention
on supply lead time management and the inventory in the supply chain. Critically
evaluate the supply lead time and supply chain Inventory and how you can use emerging
supply chain technologies to integrate lead time and inventory within a supply chain
process you are familiar with and increase the profitability of the supply chain.

Please refer to module handbook page 10.

The word requirement is 3000.

For assignment format,please do the same as assignment above ( executive summary,table content,introduction and so on ).

Lecturer Recommendation:

There is really no standard for each of the items. I would suggest the following

Executive Summary 500 words (as it is a very important part of the assignment)

Introduction - say 300 words

Body has many parts such data , analysis evaluation critique and findings say 2000 words

Conclusion 200 - 300 words

Recommendations may be another 200 - 300 words

But the most important thing is your referencing. What you put in the list of references must be identified in the body of your paper, tell number of reference, the page of them item etc) but you can inlcued the contents in the appendix.

The question must be analysed to find out what is required in the naswer. Generally participants are descriptive and out of point

The overall length should not exceed 3500 words

MBA Client 4: Business to Business Assignment

Business to Business Assignment

Please kindly refer to module handbook page 10 and 11 which consist of assignment question and the requirement.

Furthermore,please refer to page 12 for assignment content ( executive summary,table content,introduction and so on).

Word requirement is 3000.

Lecturer Recommendation:

The main requirement (p 10) and the suggested assignment format (p 11) suggests that the main requirement is to critically evaluate the Microsoft Business Model in relation to its move to target SMEs with its product specially designed for them (requires 70% of the total word count). The 2nd requirement is to suggest the differentiating value proposition that should emerge from the earlier discussion on its business model.

Student may briefly discuss Intuit to highlight the differences but the formal comparison between Microsoft and Intuit is not required. Effectively, there is no requirement to to have a detailed discussion on competitors. Brief statements on competitors (properly referenced are allowed and encouraged).

Focus should remain on Microsoft.

2.0 MODULE SPECIFICATION
Module Title: BUSINESS TO BUSINESS MARKETING
No. of Credits: 15
Credit Level: 6
Mandatory
Pre-requisite: None
Co-requisite: None
Module
Description
To increase awarness and knowledge of students in the following
areas:
1. What is Business to Business Marketing?
2. How is it different from consumers marketing?
3. Why is it relevant?
2.1 Learning Outcomes
Upon the completion of the module, students will be able to:
1. Analyse and distinguish the nature, scope and differential properties of
business to buisiness marketing with business to consumer marketing.
2. Apply appropriate tools and techniques to assess market potential, conduct
sales forecasting and evaluate the market segmentation.
3. Crtically examine the context in which business to business marketing
decisions are formulated and implemented.
Page 5 of 11
2.2 Indicative Content/ Areas of Study
Section 1 :
a. Describe the character of business markets.
b. List the differences between business and consumer marketing management.
c. Identify the differences in the business marketing mix.
d. Comprehend the nature of business market demand.
Section 2 :
a. Describe the components of an effective marketing intelligence system.
b. Demonstrate familiarity with accessing and using secondary sources.
c. Differentiate between market potential, sales potential and market demand.
d. Exhibit the capacity to estimate market demand.
Section 3 :
a. Calculate market potential and conduct sales forecasting.
b. Define the role of market potential determination in planning.
c. Explain market segmentation.
d. Evaluation the basis for market segementation.
e. Appreciate the role of segmentation in developing marketing strategy
particularly creating effective product positions.
Section 4 :
a. Identify the broad business market sectors.
b. Describe the influences on business outcomes.
c. Understand how collaboration helps the system function.
Section 5 :
a. Detail the characteristics of organisation buyers
b. Identify all the factors that influence buying decisions.
c. Draw and explain the models of buyer behaviour.
d. Design effective relationship marketing strategies.
Page 6 of 11
Section 6 :
a. Describe the product line management processes.
b. Understand the implications of the PLC.
c. Appreciate the importance of product innovation.
d. Evaluate the importance of business services.
2.3 Teaching and Learning Strategy
1. 18 hours face to face lectures - tutorial by qualified facilitators will be provided
for the module and further supported with another 18 hours online learning
facilitated by the Module Leader.
2. Students will benefit from additional on-line learning resources including web
based course materials and on-line discussion forums.
3. The Online Study Portal will be manned by the Module Leader and used by all
Centre Facilitators and students.
4. Additional discussion topics relating to the module will be initiated by the Module
Leader which will be uploaded on the Online Study Portal. Students are expected
to participate and engage in the discussions wherein their view and opinions will
be shared within the cohort of students on the module.
5. Students will also have the opportunity to discuss the assignment question with
the module leader to clarify doubts to show better performance.
6. Video conferences for the students and Centre Facilitators can also be arranged on
requirement bases to give opportunity to listen to the Module Leader directly.
7. Students can also form the on-line study groups by creating their own Discussion
Rooms.
8. This will help students to learn time/ self management and work independently to
mange their course related activities.
Lectures - Tutorials: 18 hours
Online Learning: 18 hours
Directed Learning: 114 hours
Total: 150 hours
Page 7 of 11
2.4 Assessment
Assessment Weighting: 100%CW / 0% EX
CW: 100% weighting
An individual piece of work of 3000 words that requires students to identify and assess
current issues affecting the development of business to business marketing strategies in
their own organization or an organization which they are familiar with.

MBA Client 3: MKT5000 Marketing management 1

Assignment 1

Description Marks out of Wtg (%) Due date

Completed by week

6 – 26 August 2011

Marketing audit (modules 1–5) 40.00 40.00

Length: 2000 words maximum

You are required to write one Marketing Audit Report (2000 words maximum – excluding

references). You should try to have a good list of references showing where you have found your

information. It is important to cite all work and websites you have visited. Do not use textbook

references. Websites, Magazines and other such periodicals must be referenced. See the links to

journals. If in doubt, check with a USQ reference librarian.

Audit company and report

Your first assignment is to conduct a marketing audit on one of the firm case outlines offered.

These can be found on USQ study desk. Information that will assist you to analyse this firm can

be found on the internet, you can look to firms local to you that are like these firms and use them

as a benchmark and you can use library and media searches. These are Small Medium Enterprises

so will be easier to evaluate for you. You must conduct a marketing audit which includes an

environmental scan, PEST analysis, customer analysis, and competitor analysis and stakeholder

analysis. You must clearly analyse the internal and external factors of this firm and offer a SWOT

to support this. Further materials will be available to support these cases on the study desk. The

modules 1-5 will support these activities and the discussion activities we have completed will also

support these activities. Once you have completed all of the analytical sections, you must develop

a set of important issues that are the outcome of the SWOT, this is called a gap analysis or a TOWS

analysis.

Your assignment 1 will be completed at this point. An example of a TOWS is offered.

© University of Southern Queensland

MKT5000 – Marketing management 1

Guidelines on writing reports are provided in chapter 3 of the 3rd edition of the

Communication skills handbook which is a set text for this course. Your report should comprise:

1. An executive summary and introduction outlining your firm and business description.

2. A body that includes all the analysis of business, current marketing and internal firm

environments, customer analysis , external environments, competitor analysis and tows

analysis.

3. Conclusion. This includes the statement of issues you have found, the gaps in the internal

capability and external market forces found in your TOWS.

The introduction should provide an overview of the firm and very clearly identify the business

and market the firm operates in. This will require some further content and discussion than offered

in the firm outlines. The report should comprise of a logical, sequential and persuasive arguments,

justified or supported by secondary sources and journal articles. The purpose of your audit is not

to simply reword or describe the firm or comments from the literature but to offer a thorough

understanding of the marketing issues and capabilities facing the firm.

The audit will require you to utilize the library resources, search computer databases, retrieve

journal articles (full text from computer or from journals on the shelf), read them and apply the

information to answer the question.

You will be assessed on your:

© University of Southern Queensland

2 MKT5000 – Marketing management

1. Ability to locate, assess and research material related to current marketing planning process

and environmental scanning requirements. You will need to use logic and read widely to

identify issues and leads to where you should research for this firm. These are important skills

for a marketer to develop.

2. Ability to demonstrate an understanding of the current marketing planning process and

environmental scanning requirements.

3. Ability to identify and assess relevant theoretical and management issues in the environmental

scan and audit.

4. Presentation of a logical arguments and gap analysis. NB. A marketing audit DOES NOT

include a full marketing plan only to the point of the issues. The most important part of the

audit is the environmental market place scan (PEST, SWOT, Stakeholder analysis) and overall

analysis including customer analysis, competitor analysis and current activities.

5. Ability to justify your position with use of supporting references.

6. Communication style, including correct spelling, grammar and referencing.

Your report should be in Times New Roman 12 point with double line spacing.

© University of Southern Queensland

MKT5000 – Marketing management 3

Marking criteria for assignment 1

Criteria Mark Comment

Referencing and structure 6

● Use of journals websites and relevant materials

● Use of current materials and facts related to

your business

● Harvard AGPS Reference format used

correctly

● Correct business report style as per assignment

outline

● Each Section required completed and included

Audit has shown understanding of the firm and 8

its internal operations and external factors

● Student has used own words – not just simple

rewording of the literature

● Marketing practices, relevant issues and

themes have been identified

● Student shows knowledge of marketing issues

and accesses and uses information in a logical

manner

Information contained is analysed and themes 13

have been identified.

● Understanding of marketing issues both

internal to the firm and external have been

identified

● Tools and sections have been completed

successfully

How well is the marketing case argued? 13

● A marketing view and clearly identified gaps

and issues for future strategic development

Total mark /40

© University of Southern Queensland

4 MKT5000 – Marketing management

MBA Client 2: Srategic Marketing Management

1) Executive Summary
2) Introduction - current market situation (about half page)
3) Background of company and range of products. Also state choice of product and the market I intend to serve. Tool: Use BCG Matrix and PLC (around 200 words)
In the main body, I'd like to cover these key topics:-
4) Market Description - Referring to constantly changing process, I will focus on what are the target customer, consumer profile, current business environment needs and comprehensive brands in the chosen market. Also devise ways to strengthen the competitive position.
Tool: Include Porter 5 forces and PEST
5) Product review - give a brief description about the new product specification (not about technical spec)
6) Competitive review. A review of closest competitions. Tool: Use CPM tool
7) Distribution review. Briefly discuss the product distributed at present and short coming. Tool: Use Value Chain Analysis
8) SWOT Analysis. This is to strengthen the competitive position of the company. Tool: Use SWOT
9) Objective and Issues. First talk about Marketing Objectives (1 year plan) and follow by Finance Objective (state target % increase as compare to last 1 year). After that, briefly talk about current problems and issues found in Marketing.
10) Marketing Strategy - chose Differentiation strategy and target for branding. Talk about Segmentation, Targeting and Positioning (STP) approach
11) Marketing Mix - use 7 Ps to explain my plan in details
12) Marketing Research - State primary and secondary data i.e. Survey and follow by exact plan
13) Marketing plan. Show organization chart to who is going to be responsible for this project. Talk about relationship and decision making with other department especially in the complex situation.
14) Action plan for next 1 year. Tool: Use Gantt Chart
15) Budget. Cover Sales revenue projection, cost projection, break-even point and project projection.
16) Controls - System and Control to be put in place to ensure the plan is successfully roll out
17) Conclusion - touch about Contingency Plans. Possibility in the future market.

MBA : Strategic Marketing Management

Coursework: Assignment Question ( Marketing Plan)

Tips: Assignment Structure

1)      Company background

2)      Summary of past financial performance

3)      Situation Analysis

-PEST

-SWOT

-Competitors

-Customers

       4) Marketing  Analysis

       5) Product Analysis

       6) Marketing Objective (100% growth)

       7) STP (segmentation, target market , positioning)

       8) Marketing Mix

       9) Strategy Formulation ( Porter’s Generic)

      10) Implementation

      11) Control

      12) Contigency Plan

• Minimum 20 references from Journals or Books excluding internet resources.