CHAPTER 4
RESEARCH RESULTS
4.1 INTRODUCTION
In this chapter, SPSS (Statistical Package for Social Sciences) version 17.0 was used to analyze the data in questionnaire that obtained from 62 respondents in two Only Mee outlets. Several tools were used to test for relationship between the independent variables and dependent variables. The statistical analyzes were gathered from SPSS to reduce errors and time from manual calculations. As to clarify the information in depth, a serial of table, pie charts and bar charts were used in explaining the results. This chapter contains a few parts which mainly consist of the presentation of the Reliability Test, followed by the Frequency Distribution, Correlation Coefficient Analysis, analysis on hypothesis using the Independent T-test and lastly the Multiple Regression Analysis.
4.2 Reliability Test
The term of reliability can be applied in measuring similar results obtained overtime or across different situations. Furthermore, this test is important in order to enable the researcher to ascertain whether the results collected from the questionnaire are reliable in producing accurate results or not. It can be further defined that higher reliability of a particular results are usually linked to higher frequency of answers being selected by these respective respondents.
4.3 Frequency Test
4.3.1 Frequency of Age
Respondent Age | |||||
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | below 20 | 3 | 4.8 | 4.8 | 4.8 |
21-30 | 26 | 41.9 | 41.9 | 46.8 | |
31-40 | 25 | 40.3 | 40.3 | 87.1 | |
41-50 | 5 | 8.1 | 8.1 | 95.2 | |
above 51 | 3 | 4.8 | 4.8 | 100.0 | |
Total | 62 | 100.0 | 100.0 | ||
From the pie chart, we can see that an average 40% of the customers are at age range of 21 to 40 years old. This could be due to most of the customers are working adults who dine in Shah Alam oulet during lunch time. It also explains that most of the tourists at age 21 – 40 years old choosed to have a quick local meal when they were in Genting.
The least customers who dine in Only Mee are the customers of age group below 20 years old and above 51 years old, where the total percentage is only 9.6%. It could be due to customers group at age below 20 years are more attracted to western fast food instead of local fast food, as for customers above 50 years, they might choose to dine at the normal restaurants that serve dishes.
Customers in between age 41 to 50 years are less likely to dine in fast food restaurants as they too, might opt for restaurants that served dishes or hawker food than going to local fast food.
4.3.2 Frequency of Gender
Respondent Gender | |||||
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | Female | 35 | 56.5 | 56.5 | 56.5 |
Male | 27 | 43.5 | 43.5 | 100.0 | |
Total | 62 | 100.0 | 100.0 | ||
The bar chart represented the gender respondents; female respondents are slightly more than male which is 56.5% or 35 are female and 43.5% or 27 are male. TBC..........
